I had the pleasure of art-directing point-of-sale (POS) promotions for Oxfam's national network of retail shops. These campaigns were designed to not only drive up the donation of items, but also increase sales, as well as help recruit dedicated volunteers as shown here.
The POS promotions were rolled out across all of Oxfam's shops, creating a cohesive visual identity and increasing brand recognition. By promoting various incentives such as exclusive discounts and special deals, the campaigns successfully encouraged shoppers to make donations and purchases.
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