Buying second-hand items from a charity shop is a bold statement in itself. But buying pre-loved fashion takes it to another level, You are, quite literally, making a fashion statement.
For many years I designed and art-directed photoshoots for a very wide variety of POS materials for Oxfam shops. From window decals, price tags, and in-store signage to volunteer recruitment campaigns. The goal was to keep driving up sales of donated items, as well as new products such as Fairtrade foods, and big sellers like greeting cards.
Below are just a few samples of my bigger Oxfam retail portfolio collection.