As a graphic designer for Oxfam, I created visual assets to promote Oxfam's bookstores and the impact that donating these has on fighting poverty around the world. The message is simple yet powerful: books are not just objects, but they are fuel for the imagination that can inspire and lift the soul.
The design approach aimed to capture this essence, using bold typography and imagery that evoked the magic of reading. With these assets, we created posters and social media graphics that showcased the diverse range of books available in our store and the positive impact that each purchase can make.
By buying books from the Oxfam bookstores, you do not just indulge your own love for reading, but also support a worthy cause, as every book donated and purchased has the potential to lift people out of poverty.