In 2008, Oxfam launched a massive campaign for the UN's Poznan Climate Change Conference taking place in Poland, featuring a range of different actions throughout the conference.
I devised several concepts and designed the assets, all with the aim of getting daily media coverage for the campaign. From these, the human ice sculptures made the biggest impact in the media.
One approach was to create a set of feet as a 'living infographic', representing the carbon footprint of different countries, with the United States' footprint of course being the largest per capita.
Working at Oxfam's in-house studio in Oxford, I also created cool glasses, and banners, that were used by campaigners and ice sculptors.
