This campaign aimed at raising awareness about the dangers of over-using antibiotics in intensive animal farming and the negative impact it has on public health through antibiotic resistance.
The campaign utilised various media such as social media, reports, and public engagement activities to educate the public on the latest research and developments.
The ultimate goal is to promote the responsible use of antibiotics and increase understanding of the severity of antibiotic resistance.
Interesting article about this: https://www.theguardian.com/commentisfree/2015/nov/20/the-guardian-view-on-antibiotic-resistance-a-clear-and-present-danger