The Legacy Giving Campaign I created for Oxfam has been an amazing success. Starting with detailed audience research, analysing data, drawing up the audience engagement journey, and designing the complete 'Legacy Pack' including brochure and forms, to art directing video production - I was behind every step of the process. The result? A great campaign that has been running since 2013, and building on feedback and insights gained new video content has been created and the online journey further refined. No comms project ever stands still.
I'm proud of the impact it has made and the difference it continues to make. Do take a look at the campaign intro video on Vimeo: https://vimeo.com/799045427
#LegacyGiving #SuccessfulCampaign
