You get a really good idea. That’s the first step. But we all get good ideas — how do we turn them into reality? That’s where Shipping comes in. That’s what Seth Godin calls it: getting it out the door. But, he says, our Lizard Brains conspire to keep us from shipping. Watch the whole drama from a 99 Percent conference held by Behance.
This is a great TED talk by Seth Godin, who argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so. It’s all about ‘upsetting’ people.
Seth defines why we need to talk to Tribes. More interestingly, he points out that if you try and talk to everybody, all you do is produce bland communications. To get noticed better these days, you first need to grab people’s attention. You need to ‘upset’ people. Because if you’re not upsetting anyone, you’re not changing the status quo. What do you think? Disrupt or conform?
“So three questions I’d offer you.
The first one is, who exactly are you upsetting? Because if you’re not upsetting anyone, you’re not changing the status quo.
The second question is, who are you connecting? Because for a lot of people, that’s what they’re in it for: the connections that are being made, one to the other.
And the third one is, who are you leading? Because focusing on that part of it — not the mechanics of what you’re building, but the who, and the leading part — is where change comes.
You don’t need permission from people to lead them. But in case you do, here it is: they’re waiting, we’re waiting for you to show us where to go next. So here is what leaders have in common.
The first thing is, they challenge the status quo. They challenge what’s currently there. The second thing is, they build a culture. A secret language, a seven-second handshake, a way of knowing that you’re in or out. They have curiosity. Curiosity about people in the tribe, curiosity about outsiders. They’re asking questions. They connect people to one another. Do you know what people want more than anything? They want to be missed. They want to be missed the day they don’t show up. They want to be missed when they’re gone.And tribe leaders can do that. It’s fascinating, because all tribe leaders have charisma, but you don’t need charisma to become a leader. Being a leader gives you charisma. If you look and study the leaders who have succeeded, that’s where charisma comes from — from the leading. Finally, they commit. They commit to the cause. They commit to the tribe. They commit to the people who are there.”
Most interestingly I wonder if this thinking is something that, perhaps unknowingly, Corbyn and his followers are living by. First focusing on the Corbynista tribe, hoping that their ideas will eventually spread, persuading other tribes to follow.
Cover photo credit goes to a wonderful photographer and a project we love: Before They Pass Away
What is your goal in life? Will you be adding value to your life? Or anybody else’s life?
This talk was given at a local TEDx event, produced independently of the TED Conferences. Drew Dudley says that our society teaches the “game” – the rules, perspectives, and expectations, for school, work, and life. He hypothesises that this interferes with leadership and happiness. His advice on how to win the game: “Please don’t play that game.” Choose to live in an economy of abundance rather than one of scarcity. Add value, says Drew, and satisfaction will follow.
The former Coordinator of one of the largest university leadership development programs in Canada, Drew Dudley nevertheless embraces the idea that “leadership cannot really be taught. It can only be learned.”
In Drew’s current role as the Founder and Chief Catalyst of Nuance Leadership Inc., he works with organisations around the world to empower people to increase their leadership capacity.
Drew has spoken to over 100,000 people around the world and been featured on The Huffington Post, Radio America, Forbes.com, and TED.com, where his “TED talk” has been voted “one of the 15 most inspirational TED talks of all time” and viewed over 1.5 million times.
His work with some of Canada’s largest schools, corporations and government agencies has led to him being called “one of the most motivating and inspiring speakers on leadership out there right now” (Dr. Brian Harrington, Oxford University).
About TEDx, x = independently organised event In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised.* (*Subject to certain rules and regulations)
Double standards drive our broken relationship to charities
Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend — not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let’s change the way we think about changing the world.