Proudly presenting QUAD, the University of Oxford’s new Alumni Magazine

There aren’t many occasions you get the chance to design a new magazine from scratch. But that is just what I did in this creative project.

Working closely with the energetic and clever Richard Lofthouse as editor, for me the most amazing part of this brief was the freedom I had in the design. From creating a grid system, colour pallet and font style sheet from scratch, being able to design irregular columns and working very much by eye. A graphic designer’s dream.

Even the politics of creating the magazine weren’t that painful. Sure, some things went right up to the wire, but for a new publication, what do you expect?

As for the cover art, it features one of the paintings from an article about Cool American Modernism at the Ashmolean Museum, Oxford. This is the first exhibition to explore the ‘cool’ in American art in the early 20th century, from early experiments in abstraction by artists like Georgia O’Keeffe, Arthur Dove and Paul Strand to the strict, clean precisionist paintings of Charles Sheeler and Charles Demuth.

Another nice thing about the magazine is that there are very few adverts. Inside front and back cover, that’s all. Nothing to spoil the look and feel as you thumb through the pages.

Any downside? This is an annual publication. So you’ll have to wait until next year for the next issue.

And finally, while nothing beats feeling a hard copy in your hand, here is a digital issuu version for you to take a look through.