“Ideas can and do change the world,” says historian Rutger Bregman, sharing his case for a provocative one: guaranteed basic income. Learn more about the idea’s 500-year history and a forgotten modern experiment where it actually worked — and imagine how much energy and talent we would unleash if we got rid of poverty once and for all.
Thinking of hiring professional camera gear to make some videos? Read this first. It might save you a fortune, but get you the same end results. Amazing what can be done without the use of high-end cameras and mics.
This article is about Christian Payne, who is a photographer teaching organisations like the BBC, the UN and Al Jazeera how to do in-the-field reporting using mobile phones. He also orders pizza to his train seat.
His tips include on what angle to hold a camera for maximum effect, why to pay attention to your subject’s eyeballs….
….how to set a scene and frame the speaker. In all there are some 26 invaluable lessons to be learnt here. So read the full blog post on fluxx’s website.
Original post by Tom Whitwell is Senior Consultant at Fluxx
The 2015 “This girl can” campaign for Sport England, by FCB Inferno, revolutionised sports marketing for women. By showing women “sweating like a pig, feeling like a fox”, the activity tackled the participation gap between men and women in sport. It is estimated that 2.8 million woman who saw the campaign have taken part in sport as a result.
Now, backed by an £8m budget, Sport England has widened its scope to tackle the “pinch points” that prevent women from getting active. With the success of the first campaign still fresh in people’s minds, avoiding the “difficult second album” was key for Sport England’s marketing team. As Kate Dale, campaign manager for “This girl can” at the organisation, explains: “I would be lying if I said we weren’t nervous. We were aware of the challenge. However, the advantage we had this time was the community.”
Read more at campaignlive.co.uk
Manners, aristocracy, freedom: all things we tend to think of as inherent British values. But, says rapper Akala, we are taught a distorted version of history which erases serious political struggle. That, he argues, is what really bought us the fragile freedoms we have today.
Great minds thinking alike after all.
All is possible is an idea about making a difference in this world. So it is nice to see that same mindset being applied to this wonderful new video in the run-up to the Climate talks in Paris at the COP21. Anything is possible when people come together. So, if you are planning a project that you want your donors and supporters to engage with, why not give us a call and see how we can work together.
A bit more about the film:
Using famous faces
Created by agency Don’t Panic, 100% Possible features famous figures who triumphed over adversity – including Martin Luther King, Jr. and Mohandas Gandhi, alongside modern heroes such as Steve Jobs, Elon Musk and J.K. Rowling.
The film imagines these icons had never taken on the great challenges that have shaped today’s world.
Using a 2.5D parallax technique on manipulated photographs, 100% Possible opens with a middle-aged Steve Jobs working as a sales executive, sitting alone in an office cubicle – no iPhone in sight and a Microsoft sticker on his bulky PC.
The film then depicts other iconic leaders in alternate realities, having never attempted the impossible-seeming feats that made them famous and transformed our world.
The video encourages the same determination and bold thinking when it comes to tackling climate change.
100% Possible advocates for a transformational shift away from fossil fuels to 100% clean, safe, renewable energy – and aims to explode the myth that it would be “impossible” for the world to be powered this way.
The timing of 100% Possible’s release highlights that next week’s COP21 summit offers a unique opportunity to accelerate momentum towards a 100% clean energy future.
What if there were no stop signs, and a major corporation was charged with inventing one? They’d brief their agency and let them do it. Sorta. Welcome to corporate creativity, where groupthink and endless revisions help good ideas get executed.
Does this sound familiar? Watch this classic video as a reminder of how too often creative projects work.
The UCAS.com video wall
Charities, for obvious reasons, are chasing the pound from donors who have the means to do so. Yet that seems to neglect the next generation of donors with whom they could build better, lasting relationships – if only they’d engage that audience early on. Here is a great opportunity to start this journey, from getting this audience involved as volunteers, campaigners and fundraisers.
All you need is a more creative approach – and a launchpad, such as the amazing UCAS.com video wall. The numbers they can reach are impressive: ucas.com averages 14 million impressions per month – 500,000 applicants and 2 million students.