Tell a good story!

I’m currently reading Yuval Noah Harari’s new masterpiece 21 Lessons for the 21st Century, and came across this simple, but powerful quote.

This is as true as ever. Even with the vast amount of information and data out there, people in the end want to be told a good story. So, next time you’re about to start with a new communications project, keep this thought in mind.

If you’d like help telling your story in an inspiring and engaging way, do get in touch. 😉


Celebrating Oxford’s Diversity




Been waiting for weeks to post about the identity design I did for the University of Oxford’s Diversity Awards.  This has been used for anything from posters and flyers to social media, banners and of course, the wards themselves. Oh, and congrats Clara Barker!

When the posters were coming hot of the press…

Very nice to see celebrations in @UniofOxford Twitter feed too, with some more proud winners.

Lying to voters ‘should be a criminal offence’ says Alan Sugar

A sentiment I can totally agree with.

The Hooting Times

Alan Sugar has argued that politicians who lie to the public should face jail sentences, saying:

‘As the chairman of a public company, if I told lies in a shareholders’ statement that resulted in the crash of the share price or the increase in the share price, which caused traders to go and buy lots of shares or not to buy lots of shares, I would be put in prison’.

‘If they lie, which results in massive decisions like leaving the European Union, or gaining votes in a general election, then this should be a criminal offence as it would be in a public company if I lied to my shareholders’.

‘If you mislead people like that, I think it should be a criminal offence’.

100 word news by The Hooting Times.

Full story here:

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Test your site for free with Google

Mobile web searches have overtaken desktop. The world’s gone mobile, with smartphones and tablets become king as the share of desktop web browsing traffic shrinks to 48.7%, according to data.

Mobile devices are used more than traditional computers for web browsing, as smartphone and tablet use overtook desktop for the first time, October figures show.

Mobile web browsing has been steadily growing since 2009, while the desktop’s share of web traffic has steadily decreased. In October, the two crossed over, with global mobile and tablet browsing accounting for 51.3% versus the desktop’s 48.7%, according to the latest data from web analytics firm StatCounter.

Aodhan Cullen, chief executive of StatCounter, said: “This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not.

“Mobile compatibility is increasingly important not just because of growing traffic but because Google favours mobile-friendly websites for its mobile search results.”

And I suspect that’s why Google is now offering you a free report on how mobile friendly your site is. All you have to do is enter your URL and submit your email address.

And, as you can see below, even this site will need some more improvements to get a top score.

Needless to say, if you do need some help with your website, do get in touch!