Trump lends a little hand….

This is a beautifully cheeky advertising campaign for the Women’s Equality Party. THeir new ‘thanks’ Trump protest campaign was their defiant answer to the American president’s controversial UK visit.

Satirical ads “thanked” Donald Trump for his contributions to the cause of women’s rights, with slogans such as “Thank you Trump – for giving feminism a little hand.” The timing of this campaign could not have been better and struck the right tone in galvanising supporters in the fight against misogyny. Plus, it did so with a sense of humour – a powerful tool to unite people and a much-needed antidote in yet another week clouded by political turmoil. I hope at least a few Trump supporters got the message.

Client: Catherine Smith, head of campaigns
Agency: Now
Creatives: Laura Muse, Amelia Wood, Steph Ellis, Rory Hall, Sarah Levitt, Clint Harding and Juliet Kent

Thank you Trump

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Relinking to an old idea: the basic income

“Ideas can and do change the world,” says historian Rutger Bregman, sharing his case for a provocative one: guaranteed basic income. Learn more about the idea’s 500-year history and a forgotten modern experiment where it actually worked — and imagine how much energy and talent we would unleash if we got rid of poverty once and for all.

Democratic Brexit

An interesting video explaining the principle of how British democracy is an ongoing, participative process. Join Healthier IN the EU in demanding more of our government as they act on the Brexit mandate from the referendum. If we don’t fight for our NHS, it’ll be lost.

This Canadian city has eradicated homelessness

 

This is an amazing project, now here in the UK too.

Housing First is a homeless assistance approach  that prioritizes providing people experiencing homelessness with permanent housing as quickly as possible – and then providing voluntary supportive services as needed. This approach prioritizes client choice in both housing selection and in service participation.

Housing First programs share critical elements:

  • A focus on helping individuals and families access and sustain permanent rental housing as quickly as possible;
  • A variety of services delivered to promote housing stability and individual well-being on an as-needed and entirely voluntary basis; and
  • A standard lease agreement to housing – as opposed to mandated therapy or services compliance.

While all Housing First programs share these elements, program models vary significantly depending upon the population served. For people who have experienced chronic homelessness, long-term services and support may be needed.

For most people experiencing homelessness, however, such long-term services are not necessary. The vast majority of homeless individuals and families fall into homelessness after a housing or personal crisis. For these households, the Housing First approach provides them with short-term assistance to find permanent housing quickly and without conditions. In turn, such households often require only brief, if any, support or assistance to achieve housing stability and individual well-being.

How to undermine carefully crafted party political narratives

This came out of nowhere, and grabbed people’s attention.

A simple, cheap and direct guerrilla campaign that undermined the mainstream media narrative our politicians so carefully try to control. Well,some more than others…

Posters bearing the words “strong and stable my arse” which were spotted across London over the weekend are the work of the artist Jeremy Deller.

Passersby began tweeting pictures of the posters from Peckham to Soho to Kentish Town on Friday, but the question was: who was behind them?

Deller confirmed to the Guardian on Monday that he was responsible. He said he hoped the posters were self-explanatory, particularly after “this U-turn this morning” from Theresa May on Conservative party social care policies.

Not all heroes wear capes.

#StrongAndStablemyarse