I’m currently reading Yuval Noah Harari’s new masterpiece 21 Lessons for the 21st Century, and came across this simple, but powerful quote.
This is as true as ever. Even with the vast amount of information and data out there, people in the end want to be told a good story. So, next time you’re about to start with a new communications project, keep this thought in mind.
If you’d like help telling your story in an inspiring and engaging way, do get in touch. 😉