If you enjoy looking at logo designs, prepare to lose a few hours with a new website, Logobook, which collates identities going back to the 1950s.
Created by a group of Swiss designers, who are now located around the world, Logobook aims to serve as both a resource and an inspiration to design fans. Currently in beta phase, its creators are adding to it all the time.
“At the moment Logobook.com is mostly a reference tool for designers and businesses to not only find inspiration but also to build awareness of what has been done before, and by whom,” says Seymour Auf Der Maur, the site’s editor. “In future, we would like to grow the database of original designs, and ultimately to build a strong community of contributing businesses and designers that will help push identity design into new areas, encouraging more innovation and less repetition.”
“The most successful logos/symbols/trademarks of all time are just as comfortable in black and white as they are in colour,” he says. “The Logobook archive is in black and white, to make the navigation of the logo concepts as simple and intuitive as possible, allowing the visitor to study and compare logo concepts in an objective and rational way.”
Enjoy a browse at logobook.com