Doughnut Economics

Think of economics… as a doughnut

Economics is broken.

It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its out-dated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year. And its blind spots have led to policies that are degrading the living world on a scale that threatens all of our futures.

Can it be fixed? InDoughnut Economics, Kate Raworth identifies seven critical ways in which mainstream economics has led us astray, and sets out a roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. In the process, she creates a new economic model that is fit for the 21st century – one in which a doughnut-shaped compass points the way to human progress.

Playful and eloquent, Doughnut Economics offers a game-changing analysis and inspiration for a new generation of economic thinkers.

The bookDoughnut Economics: seven ways to think like a 21st century economist by Kate Raworth is out on 6 April 2017. You can buy the book at all good bookshops or on Amazon UK at and Amazon US at

And my part in all this?  For the last 5 years I have been working with Kate Raworth on the core graphics which she used in lectures and presentations of her research papers. Just last year we worked on the updated graphics which are now in the book. If you google Doughnut Economics you’ll find the top image results will always by those graphics (as well as plenty of derivatives that it has spawned).

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