In years gone by, recording and uploading video with the camera held vertically was looked upon with ridicule, producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off.
But times are changing.
ThisSocial Media Today post lays out five reasons why your business should be experimenting with vertical video for social media marketing in 2017, and the potential benefits it can bring.
The key points presented:
1. People naturally hold their phones vertically
2. People access social media on mobile the most
3. Social networks are vertical video-friendly
4. Vertical video ads convert better
5. Your customers are lazy
Read the full article on Social Media Today.