The Fundraising Regulator has today released it’s guidance titled Personal Information and Fundraising: Consent, Purpose and Transparency, aimed at helping charities better understand their responsibilities in relation to donor consent, data protection and legitimate interests.
The guidance has been published alongside six case studies, showing examples of charities at different stages in the process of achieving full data compliance who have reconsidered their approach to donor consent over the past 12 months.
An actions checklist and self-assessment toolkit has also been published to accompany the guidance, and help charities with the practical issues surrounding consent and personal data processing.
The Data Protection Act and its associated regulations apply to organisations across the UK. The purpose of this guidance is to:
- help charities and fundraisers better understand their responsibilities in relation to data protection, donor consent and legitimate interests
- reflect on their current practices and
- feel confident in developing a direct marketing approach that takes full account of the rights and wishes of the individual
You can download the pdf of this guide, case studies and action check list + find out more details on their website.