Designing The Stop Sign

What if there were no stop signs, and a major corporation was charged with inventing one? They’d brief their agency and let them do it. Sorta. Welcome to corporate creativity, where groupthink and endless revisions help good ideas get executed.

Does this sound familiar? Watch this classic video as a reminder of how too often creative projects work.

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cguthier

I do design and copy for people and great causes. I am a communications expert specialising in branding, design for print and digital media. I am committed to innovative design that is socially responsible and which empowers businesses and organisations. I have developed particular experience in education, charity / not-for-profit, social economy sectors as well as start-ups. Specialties include developing creative platforms from brand strategy models, brand identity, campaign concepts, interactive brand guidelines as well as setting up brand asset systems. I enjoy working in a team, collaborating with brand strategists, to create or evolve brands and corporate communications.