An increasing number of charities and non-profits are recognising the advantages of updating their websites to responsive web design. This is because responsive sites provide an optimal viewing and interaction experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices, from desktop computer monitors to mobile phones. Which in turn helps generate a significantly better rate on converting a site visit into an action, whether signing a petition or making a donation.
According to Pew Research, 63% of adult cell owners use their phones to go online, as of May 2013, and 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
Not only is your audience accessing your website from their mobile device or tablet, they’re also giving more money on sites that are responsive. Blakcbaud determined this after they researched 105 small and mid-sized randomly selected nonprofits and conducted an analysis on almost 5,000 donations processed by Blackbaud’s Online Express between August 26th and October 25th of 2014.
Key findings from the research include:
> Donors were 34% more likely to make a gift after reaching a donation form when the website was responsive.
> The average gift size increased on responsive sites.
> Conversions were 59% higher for mobile donors one responsive websites.
> Of the 105 non-profits that npENGAGE evaluated manually, 42% had responsive sites. That’s only 56 organisations.