Should we look up to guerrilla campaigning?

I had never heard of the look-up campaign before visiting London yesterday. Yet their guerrilla tactic seems to work. Well, it grabbed my attention anyway.

Though I’m not quite sure what they are campaigning about. Something with planes, that much I understand. And something to do with Europe’s leading Climate Engineering awareness forum. But what the real issue is hasn’t been made clear.

Planes pollute, so what? They’ve been doing it for years. We all know that. So let’s reduce the amount of flights. But here they mention something about chemicals sprayed into the air to change the climate?

See what you make of it:

 look-up campaign slogan in London

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