Award winning People in Need Campaign

Just stumbled upon this brilliant campaign which deserves a dusting off and recirculating, simply because of it’s sheer excellence.

Not only is it sending a clear message, but it is also very powerful, sensitive, real and still, very present. The 2007 Cordaid ‘People in Need’ campaign depicts a series of pictures comparing prices of different commodities people in the developed world spend money on to the costs of vital needs that the developing world cannot afford.

cordaid-aftershave

cordaid-beer

cordaid-handbag

cordaid-sunglasses

Published by

cguthier

I do design and copy for people and great causes.