This is an interesting article about effective donor engagement. Written in the US and based on research done there, it is equally relevant to UK fundraising.
Is your non-profit effectively engaging donors? Are you moving donors up the ladder of engagement? And, if you were surveyed on your donor engagement, would your org fall under the good, the bad, or the ugly?
DonorDigital donated to 16 major US non-profits to learn about their integrated fundraising practices. For 6 months in 2013, after making an online contribution, they tracked all interactions with these organizations through direct mail, online, and by phone. Their goal was to observe how some of America’s most notable charities are integrating their donor communications across multiple channels.