The behind the brand campaign has now been going for a few years. How is it doing?
The campaign has encouraged supporters to take more than 700,000 actions
In 2013 we launched the Behind the Brands campaign using consumer power to hold the world’s largest food and beverage companies to account for the impact their business has on the world and its people. Here Danielle Smith introduces our latest scorecard, which shows that companies’ policies have improved, although those at the bottom are lagging far behind.